Hometown Live, a Division of Nevco Sports, Signs with Smyrna Baseball League for a 10 Year, Sports Technology Deal
Funded by Nevco Media Group (NMG), all 7 fields include Nevco One scoring controllers, Scorebird NeST devices, and auto-switching streaming cameras. Fans will be able to access all SBL content on their dedicated platform.
EDWARDSVILLE, IL, August 20, 2026 — Smyrna Baseball League (SBL) out of Smyrna, Tennessee, and Hometown Live (HTL) announced a long-term partnership that will turn SBL’s complex into a state-of-the-art sports technology venue by the fall of 2026.
Hometown Live is redefining how schools, parks and recreation departments, and community sports organizations connect with their communities through live streaming. With white-labeled, OTT media platforms, flexible monetization options, and free access for fans. HTL platforms make it easy to share every touchdown, solo, and curtain call while helping organizations engage their audience. Live broadcasts will also integrate with Scorebird, combining real-time scoring and statistics with live video to create a richer viewing experience for fans.
“Smyrna Baseball League families deserve the opportunity to watch their athletes from anywhere in the world on a high-quality, reliable platform—without the burden of subscription fees. HTL not only delivers that experience, but their team has gone above and beyond to help make this vision a reality.” said the Smyrna Baseball Board of Directors.
“Smyrna Baseball League is exactly the kind of long-term partner Hometown Live was built for,” said Kat Mills, HTL Sales Consultant. “We’re not just installing cameras and calling it done. As Smyrna breaks ground on new fields, we’ll keep adding product lines right alongside them, so the technology grows with the league instead of falling behind it.”
The existing Nevco scoreboards will be upgraded with Nevco ONE mobile controllers. Equipped with easy-to-use interfaces, configurable access, and sport profiles, SBL will be able to effortlessly control their games through the app on iOS and Android devices.
Nevco Media Group is providing sponsorship opportunities to SBL through its HTL media platform, launching this six-figure initiative with the community at its core. As a media and sponsorship development company, NMG connects local leagues and organizations with national, regional, and local business partners through streaming and digital advertising opportunities that help fund technology upgrades and enhance the fan experience.
“At Nevco Media Group, we believe every family deserves the opportunity to stay connected to the moments that matter most. We are proud to partner with Smyrna Baseball League to bring Hometown Live streaming to the community. Through a founding partner, Nevco Media Group was able to launch this exciting six-figure project. Our sponsorship-supported model enables national, regional, and local businesses to invest directly in their communities, helping fund the Hometown Live platform while creating a better experience for players, families, and fans,” said Matthew LaNeve, Sales Manager at Nevco Media Group.
This is more than a partnership. It is a complete game-day solution. Together, Nevco, Hometown Live, and Nevco Media Group seamlessly connect scoring, real-time game data, live streaming, and community partnerships, giving organizations everything they need to elevate the fan experience while creating sustainable support for the future of their programs.
About Smyrna Baseball League
Smyrna Baseball League is a baseball organization based in Smyrna, Tennessee, providing programs and facilities for players and families throughout the community. Learn more at www.smyrnabaseballleague.org.
About Hometown Live
Hometown Live, a division of Nevco Sports, is a white-label media and streaming platform that provides organizations full control over their content. Built for K-12, colleges, community sports leagues, and independent broadcasters, Hometown Live provides dedicated channels with no required paywalls, subscriptions, or blackout restrictions. Learn more at www.hometownlive.tv.
About Nevco Media Group
Nevco Media Group, a division of Nevco Sports, helps schools and organizations fund new athletic equipment with little to no upfront cost through customized sponsorship programs that generate long-term revenue. Learn more at www.nevco.com/nevco-media-group.
About Scorebird
Scorebird, a division of Nevco Sports, automates live scoring data for websites and live streams so fans stay connected. Learn more at www.scorebird.com.
Media Contact
Maria Manville
618.642.8939
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